This is not by any means your typical“bleached blonde” or “platinum” hair. New Godis Hair's bleached Russian hair is carefully crafted and processed over several days to achieve the perfect blonde. We start by selecting the naturally light hair so less lightening is required. The hair is thoroughly conditioned throughout the process to help maintain the hairs moisture and softness. Upon completion of the process the perfect platinum colored hair is the result. This perfect platinum can be EASILY colored ANY COLOR by simply adding hair dye and/or toners. The most complex part of bleaching the hair is already done – making coloring super easy!